No doubt that football is the most popular sport among Kenyan punters, although there are a few players who love other sporting disciplines. If you are a staunch bettor, this football betting guide covers everything you need including a review of the best football betting sites in Kenya.
Football Betting Sites in Kenya
Kenyan Top Football Betting Sites
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How We Choose the Best Kenyan Football Betting Sites
In our selection of the best betting sites, we consider the characteristics of the operators, including their functionality and how they satisfy player needs. In this review, the top betting sites with the best features include 22bet, Bet365, Betobet, Betway, Melbet, and Betwinner.
In my opinion, each one of them has unique characteristics, although you will find that some bookmakers have similar top features. The reason why these operators make it to the top of our list is the massive offers they have for the Kenyan punters. Here is an outline of the factors we consider.
- Number of Betting Market
This is our top-most consideration. Football betting sites that get our top position offer over 1000 betting markets on both major and minor football matches
- Welcome Bonus and Promotional Offers
We appreciate a good welcome bonus. We also check the related T&Cs to ensure that the offer is worth claiming
- Payment Options
Our top recommendable sports betting sites support mobile payment options such as Mpesa and Airtel Money. We also check the availability of alternative banking methods such as Skrill, Visa, Mastercard, or Paypal
- Customer Support
We value our readers, and we expect the same from the bookies we recommend. Our recommendable football betting sites in Kenya have 24/7 customer service via live chat or phone. The email support team is also highly responsive on email
- Licensing and Regulation
We have established that the operators have acquired licenses from the Betting Control and Licensing Board (BCLB) of Kenya
- Safety and Security
To guarantee the safety of both your personal and financial details, our sportsbooks have incorporated security features. These include the use of SSL encryptions and firewalls
Kenyan Top Football Betting Sites
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22Bet Football Betting | Football betting is the most vibrant section at 22bet. The Kenyan players are in love with the European leagues, including the English Premier League, Serie A, and others. The UEFA Champions League is also represented as well as less popular leagues like those in Russia. During major events like the AFCON and World Cup, 22bet will definitely offer betting services on relevant events. To locate football matches, visit the website and press the ‘Sport’ icon on the menu bar at the top of the homepage. The live betting section is equally vibrant, with a significant number of events every day. Again, soccer is the most featured, although any prominent live event in basketball, tennis, and any other sport could be featured by the operator. 22bet offers attractive odds, but lovers of live streaming will be a little disappointed by the absence of this feature. |
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Bet365 Football Betting | Bet365 has taken advantage of the football popularity in Kenya to offer this betting service. By visiting the sports section, you will discover a separate sports betting department offering events in top leagues that include the English Premier League, German Bundesliga, Italian Serie A, Spanish La Liga, Portuguese Primera Liga, and the England Championship. The bookmaker also captures many other top leagues across the world, including the UEFA Champions League and Europa League. Like other bookmakers scouting for top events, Bet365 capitalizes on matches from the World Cup and AFCON competitions. There is an independent in-play section among the items on the Bet365 menu. Here, you can wager on events in progress despite low odds. Football is the most prominent, although the bookmaker incorporates other sports disciplines as long as the events are popular. Football odds in the pre-match bets are competitive and lucky winners can make a profitable return. The bookmaker has a live streaming option for bettors to stream top soccer matches from the desktop, Android, and Ios devices. Remember that you must be an eligible customer to access this feature. |
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BetOBet Football Betting | | After logging into your account, the Betobet site opens up to a sleek website with a ‘Sports’ icon at the top. The sport with the highest traffic is football, and this explains the love that Kenyan bettors have for this sport. At every moment, you will see over a thousand events o wager on. The UEFA Champions League tops the list, with other European leagues like the English Premier League, Spanish La Liga, Italian Serie A, French Ligue 1, and German Bundesliga following suit. Players can also bet on other leagues in Brazil, Ecuador, and Chile. Visit the live betting section and discover many football events that can allow you to wager when the games have already started. This is an important feature that spices up the betting adventure because you don’t have to worry about lateness. Betobet has amazing odds, and popular leagues definitely have outstanding values. Unfortunately, there is no live streaming option to watch matches alongside the betting slip. |
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Melbet Football Betting | The biggest priority on Melbet is football, but it seems this bookmaker has taken a different route to focus on less popular leagues. Most probably, the operator has identified a gap in the industry because most bookmakers are focused on the top popular leagues. By clicking on the football icon, you will encounter events from leagues in South Korea, Australia, India, Poland, and Belarus. The live betting matches are also drawn from these less popular leagues. Although Melbet recognizes that many punters may not flock to the site to wager on such events, the strategy is to provide boosted odds to attract more customers. There is no live streaming feature, so you can take advantage of other features, including live bets and live esports matches and tournaments. |
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BetWinner Football Betting | Once again, Betwinner comes in as a top-ranking bookmaker on the Kenyan betting scene, especially in football. Each time you visit the homepage, the football section will always have over 2,000 events. Most of them are drawn from the European leagues such as the UEFA divisions, English Premier League, German Bundesliga, and Italian Serie A. The soccer department is massive, hosting many other leagues in Netherlands, Turkey, Argentina, and more. With a dedicated ‘Live’ department, players are treated to favorite live matches drawn from various disciplines, including soccer and tennis. Even though odds for live bets are significantly low, you can focus on pre-match bets with excellent odd values. Many punters would love to wager alongside a live streaming session of favorite matches, but unfortunately, Betwinner does not have this service. |
Football Betting Markets
Football is the most popular sport in the world, so you will expect the sport to have the biggest range of betting markets. Almost every betting site has football as its top sport in terms of the number of events offered. It is no surprise that there are thousands of betting odds offered on each of the betting sites. The list below comprises top pre-match and in-play betting markets to look out for.
- Draw No Bet
This is a common betting market loved by many football bettors. This market implies that the outcome of a draw is not considered in your equation. You can bet on a favorite team to win, but if the game ends in a draw, the bookmaker will refund your stake
- Double Chance
As the name suggests, the double chance market allows customers to wager on two possible outcomes. You can select the among the following situations: The first team to win or a draw, the second team to win or a draw, the first team to win, or the second team to win
- Both Teams to Score
The advantage of this market is that the least reward you can get if you win is double your stake. It is not as mean like the other markets with low odds values. Take advantage of the high-scoring leagues such as the Bundesliga, and you may record massive wins
- Total Goals
This market is rather straightforward because you simply predict the number of goals that will be scored in a match. It is popular in both pre-match and live bets. Apart from decent odds, some betting sites will provide you with a cash-out option
- Correct Score
Football bettors are expected to predict the exact scoreline in this market. It is a difficult market, although it excites a lot of bettors because of its quality of odds. Many bookmakers offering the correct score market spice it up with a cashout feature
What Is In-Play Football Betting?
In-play betting, otherwise known as live betting is a betting format where punters can wager on a match after it has started and before it ends. This market is ideal for Kenyan punters because you can study the game to establish the underdog and favorite and probably bet in the dying minutes of the game. Besides, you can easily outwit the operator because they do not undertake any daily or weekly research as they do with the pre-match bets.
- 22bet: This sportsbook has a vibrant live betting section featuring games from across top European leagues. The one aspect that makes this the sports betting site in Kenya is the reasonably high odds during live-betting. This means that you get value for your winning bets
- Bet365: Bet365 Kenya also has a dedicated live feature that complements its live streaming platform. You can bet on top teams from top leagues, including the English Premier League, Bundesliga, La Liga, and Serie A
- BetoBet: This sportsbook is gaining momentum in the football betting industry through an attractive in-play feature. You get live statistics on the page which I find helpful especially is you are not watching the live match
- Melbet: Despite the focus on non-European leagues, Melbet has an outstanding live betting department with massive games from various disciplines. Lastly, as much as you may not agree with me, I believe that the in-play features by Betway and Betwinner suit the Kenyan punter because of their boosted odds
The Most Popular Football Events and Leagues in Kenya
Even though there are several local football events in the country, a huge chunk of punters watch European leagues. Just a handful of staunch fans will bet on the local events. There is a famous rivalry known as Mashemeji Derby featuring Gor Mahia and AFC Leopards.
When these two teams meet, the whole country comes to a standstill, and most odds providers will always capitalize on this showdown. However, you will find over 90% of bettors subscribing to the English Premier League. Betting operators that provide services from the EPL and other top European sporting events include 22bet, Bet365, Betobet, Betway, and Betwinner.
Sports Betting Sites with the Best Bonus Offers and Promotions in Kenya
The most common bonus that cuts across all the sportsbooks is the welcome offer. Each of them has a reward for new customers joining the website. The value differs from one operator to the other.
- 22Bet
22bet has more bonuses that include the Friday Reload Sportsbook Bonus up to Ksh. 12,000. Punters can also receive 8% cashback in addition to weekly free bets. Check out the bonus section for accumulator of the day offers for exciting sporting events
- Bet365
This betting site has a number of bonuses including the Soccer Accumulator Bonus up to 70% or more. The bookmaker also features the Soccer Bet Builder for personalized bets
- BetoBet
Kenyan punters are treated to a ‘Bob is Here’ bonus that is worth up to 200 EUR given every Monday. Betway promotions include best odds for best clashes, money back on losses, 20x bet back, and a Ksh 500,000 weekly jackpot.
- Melbet
Top bonuses include a100% refund on accumulators’ bets and a loyalty program
- BetWinner
Betwinner has attractive promotions that include bonuses for a series of losing bets and 100% bet insurance
Best Football Sites on Mobile
Most football betting sites have adopted mobile gaming because it is ideal for the modern punter. Players can install an app on their devices or directly switch to mobile sites without an app. The first benefit of having a mobile site or app is that you can enjoy the flexibility and bet from any location. Mobile betting also saves you on data charges because the app does not consume a lot of bandwidth.
📲 22Bet- Feature an elaborate mobile gaming plan with a link to download Android and iOS apps. The navigation and seamless, which makes it easy to place bets on the go
📲 Bet365-Unfortunately, Bet365 does not have a mobile download app. However, the mobile website is easily accessible through any mobile web browser
📲 Betobet- This sportsbook has an incredible mobile app, although it is only available for Android devices
📲 Betway- From the Betway mobile website, you can scroll to the bottom for Android and iOS links to download the apps
📲 Melbet-For the Melbet site, there is a distinct mobile section that allows players to download iOS and Android apps
📲 Betwinner-There is no mobile app for Betwinner. Nonetheless, you can still place your bets via a mobile web browser
Our Top Live Streaming Football Betting Sites
Live streaming is a popular betting feature that comes in handy during a live football match. You get to watch a football match live from the betting site with this feature. Hence, you can place informed wagers since you get to see all the action unfold.
Unfortunately, most bookies have not yet introduced this feature, and from our top selection, only Bet365 has this incredible option.
Live Streaming at Bet365
From the homepage, you can see all the live and upcoming events. The live betting option is only available on live events. When you click on a live event, you are provided the option to watch it. However, this feature is only active if you have funded your account and placed a bet on the site in the last 24 hours.
Football Betting Sites with Impressive Odds
Odds represent a ratio between the amounts wagered by parties in a bet. For example, 3:1 odds imply that the bookmaker stakes three times the amount of the player. For you to choose the best site, research the value of odds in top games because it is the ratio that will determine how much profit you gain from your bet.
Minimum odds at Bet365 stand at 1:20. 22bet is known for boosted odds, and top football games have an average of 3:0. Betobet odds are slightly disadvantageous compared to other bookmakers.
The average betting margin for Betway is 5%, while Melbet has excellent odds. Betwinner odds range at the market average or, in some matches; they are higher.
FAQ's about Football Betting Sites in Kenya
Which is the best football betting site?
Our top recommendable sports betting sites in Kenya include 22Bet, Bet365, Betwinner, and BetOBet
How can I place a bet at a football betting site?
To place a bet, you first need to sign up and fund your account. Then identify your preferred betting markets and decide on how much you are willing to wager
How do you bet without losing?
Research the teams and invest in football betting tips to build a solid betting strategy. However, in betting, you are never guaranteed a win, and you should only wager amounts you are willing to lose
What should I look for when betting on football?
Always gather enough information on the team and player history to guide your betting plan. Also, check the odds and settle for a market with reasonable odds
Which is the best sportsbook for live streaming?
Bet365 has the best live streaming feature. To activate this feature, you need to have placed a bet within the last 24 hours